Gabe Sullens - Owner

Gabe has thirty years of industry experience with time spent managing Supergo Bike Shops in California, Dealer Development at Specialized headquarters in California, Taiwan, and Australia, and as National Sales Manager for Cannondale in Australia. While traveling the world doing dealer development for hundreds of bike shops, he has collected some of the best practices in retail and implements them at home in his own shop. Armed with a list of innovative solutions, great ideas, and insights, he opened this shop with an eye on delivering the best experience buying a bike and long term rider support. Building and supporting the local cycling community, providing the city's best bike fitting, and having a knowledgeable team are the focus. The size and comaraderie of the groups on the weekly rides is testament to this. He’s a long time mountain biker, and stay fit by leading a weekly grave nightride and road ride on Saturdays along Beach Road here in Melbourne.
Cam Hales - Workshop Manager

Paul Davis - Bike Fitter

Paul is our bike fitter. He is a Master Level Body Geometry bike fitter and certified in F.I.S.T. and Guru bike fitting tech with 15+ years of experience under his belt. He's an experienced competitive road rider as well as MTB and knows his way around the shop, being a former shop owner himself. Having done his first Ironman in late 2023, he's very well versed in triathlon, training, preparation, and injury prevention for endurance athletes. Paul has been working with Urban Pedaler since 2018 and conducted nearly 1000 fits during that period and there's rarely a fit subject that presents something new that he has not seen or helped resolve before... including Polydactyly, fused vertebrae, leg length discrepancies, saddle pain, missing extremities and more. Everybody who wants to ride a bike should be able to, and he has the experience to help.
Jeremy Coles - ECommerce & Content Manager

Zach Anquetil - Junior Sales
