About Us


UP Ride Coffee

The community table and center of the store here at Urban Pedaler, after a Saturday morning ride.

Gabe Sullens, co-owner

Gabe Sullens, owner

Gabe.Jax mtn bikes

Gabe and his wife Jacqui who has taken up mountain and road biking





Gabe Sullens

Gabe has twenty five years of industry experience with time spent at Supergo Bike Shops in California, Specialized headquarters in California, Taiwan, and Australia, and some time with Cannondale in Sydney.  While traveling the world doing dealer development for hundreds of bike shops, he has experienced some of the best and worst of bicycle retail.  Armed with a list of best practices, great ideas, and best intentions, he opened this shop with an eye on delivering the best experience with buying a bike and long term rider support.  He’s a long time mountain biker, leads a weekly nightride at Lysterfield, stays fit in between mountain bike rides by riding his road bike on Beach road.

Scott Leader - store manager

Scott Leader – store manager

Scott Leader

Scott is the store manager at Urban Pedaler.  He has a background in competitive running and Ironman but has now joined the cycling world full time.  If he’s not out riding, he’s probably out running 15k before breakfast with his wife (who runs and swims competitively) and with his young daughter in a jogger enjoying the sunrise.  With his sales and sales management experience and his passion for endurance sports, he’ll be able to help us all with pointers on nutrition and other aspects of our goals.

Darren Groves, Workshop Manager

Darren Groves, Workshop Manager

Darren Groves

Darren is our service department manager.  He’s studying Myotherapy and working part time in physical therapy in Frankston.  He’s an XC mountain bike rider who frequents our Wednesday Nightride and also is a regular on the 7AM Saturday no drop road ride.  He’s been wrenching for over 10 years on bikes and has attended several industry training programs.

Supporting and Involvement with Local Business Community

As a purveyor of high quality products and services, we strive to earn the loyalty of local riders with one of the best retail experiences one could expect.  We pride ourselves on presentation, the brands we choose to support, the level of service we offer and our collective expertise in all areas of cycling.  In an internet age of online shopping, it’s a highly competitive arena we choose to be in, but with the support of the local community who hopefully appreciate what we offer, we will be around for decades to come.  We aim to be an important part of the bayside fabric and support as many local businesses and schools as possible.

Our growing list of community involvement can be viewed here.


Rob Barber, owner Altitude Volvo Brighton